Directory Audit
Audit Date: March 29, 2026 Firm: Pacific West Injury Law Website: https://pacificwestinjury.com Attorneys: Kristopher M. Helmick (NV Bar #13348) | Kirill V. Mikhaylov (NV Bar #13538) Offices: 8180 Rafael Rivera Way Suite 200, Las Vegas NV 89113 | 3625 Woodland Park Ave N Suite 101, Seattle WA 98103
1. Presence Matrix
Section titled “1. Presence Matrix”Tier 1 — High Authority Directories
Section titled “Tier 1 — High Authority Directories”| Platform | Firm Listed | K. Helmick Listed | K. Mikhaylov Listed | Claimed | Current | Rating | Reviews |
|---|---|---|---|---|---|---|---|
| Google Business Profile | Yes | N/A (firm listing) | N/A | Yes (claimed) | Yes | 5.0 stars | ~755+ |
| Super Lawyers | Yes (firm page) | Not found (no Rising Stars/SL selection found) | Yes — Rising Stars 2017-2025 | Yes | Yes — address correct | Rising Stars | N/A |
| Best Lawyers | Not found | Not found | Not found | — | — | — | — |
| Martindale-Hubbell | N/A | Yes (martindale.com) | Not found on Martindale | Likely unclaimed (Helmick) | Needs verification | Unknown | Unknown |
| Avvo | N/A | Yes | Yes | Likely unclaimed (both) | Helmick shows 89111 ZIP (old); Mikhaylov shows 89101 ZIP (old) | Unknown (client reviews are 5-star) | Unknown count |
| FindLaw | Yes (firm page) | Yes — listed as “Bankruptcy Lawyer” (WRONG) | Not found | Unclaimed (Helmick) | NO — wrong practice area | N/A | N/A |
| Justia | Not found | Not found | Not found | — | — | — | — |
| Lawyers.com | N/A | Yes | Not found | Likely unclaimed | Unknown | Unknown | Unknown |
Tier 2 — Editorial/Rankings
Section titled “Tier 2 — Editorial/Rankings”| Platform | Firm Listed | K. Helmick Listed | K. Mikhaylov Listed | Status | Notes |
|---|---|---|---|---|---|
| Forbes Advisor (Las Vegas PI) | Not found | Not found | Not found | Not listed | Not featured on Forbes Advisor Las Vegas PI or car accident pages |
| Chambers and Partners | Not found | Not found | Not found | Not listed | No ranking found |
| Nevada Business Magazine | Yes (sponsor/featured) | Yes — Legal Elite | Yes — Legal Elite, Top Rank Attorney | Active | Both attorneys recognized; Helmick sponsors Mentoring Mondays on KSNV |
| U.S. News Best Law Firms | Yes (firm page exists) | N/A | N/A | Listed | Firm has a U.S. News page at law.usnews.com — ranking tier unconfirmed |
Tier 3 — General Platforms
Section titled “Tier 3 — General Platforms”| Platform | Listed | Claimed | Current | Rating | Reviews | Notes |
|---|---|---|---|---|---|---|
| Yelp | Yes | Yes (claimed) | Yes — updated March 2026 | ~5.0 stars | 53+ reviews | 27 photos; address correct at 8180 Rafael Rivera Way |
| BBB | Not found | — | — | — | — | No BBB profile found for Pacific West Injury Law specifically |
| LinkedIn (firm page) | Yes | Yes | Yes | N/A | N/A | Active company page at linkedin.com/company/pacific-west-injury-law |
| State Bar of NV — Helmick | Yes | N/A (bar directory) | Yes | N/A | N/A | Bar #13348, admitted 2014; also WA bar (2022) |
| State Bar of NV — Mikhaylov | Yes | N/A (bar directory) | Yes | N/A | N/A | Bar #13538, admitted 2014 |
Tier 4 — Niche/Association Directories
Section titled “Tier 4 — Niche/Association Directories”| Platform | K. Helmick | K. Mikhaylov | Notes |
|---|---|---|---|
| National Trial Lawyers | Yes — Top 100 + Top 40 Under 40 | Not found | Helmick has dedicated member page at thenationaltriallawyers.org |
| NAOPIA | Yes — Top 10 Under 40 | Not found | Helmick has dedicated page at naopia.com/attorneys/kris-helmick |
| American Association for Justice (AAJ) | Yes — member since 2017 | Not found | Helmick confirmed as AAJ member |
| Motor Vehicle Trial Lawyers Assoc. | Yes — Top 25 | Not found | mvtla.org member page exists |
Additional Directories Found (Bonus)
Section titled “Additional Directories Found (Bonus)”| Platform | Status | Notes |
|---|---|---|
| LawInfo | Firm listed | lawinfo.com profile exists with correct address |
| Chamber of Commerce | Firm listed | 5.0 stars, 402 reviews; correct address |
| Elite Lawyer | Helmick listed | elitelawyer.com profile exists |
| Lawyers of Distinction | Helmick listed | Profile page exists |
| Marquis Who’s Who | Helmick inducted | Press release documented |
| ZoomInfo | Firm + Helmick listed | Company and contact profiles exist |
| Yahoo Local | Mikhaylov listed | Basic listing found |
2. Profile Quality Issues
Section titled “2. Profile Quality Issues”CRITICAL Issues
Section titled “CRITICAL Issues”-
FindLaw — Helmick listed as “Bankruptcy Lawyer”
- URL: https://lawyers.findlaw.com/profile/view/4936116_1
- The profile categorizes Kristopher Helmick under Bankruptcy law instead of Personal Injury
- This is a major NAP/category mismatch that could confuse search engines and potential clients
- Profile appears unclaimed and auto-generated from bar data
-
Avvo — Incorrect ZIP codes for both attorneys
- Helmick: Listed with ZIP 89111 (should be 89113 for current office)
- Mikhaylov: Listed with ZIP 89101 (should be 89113 for current office)
- Practice areas on Mikhaylov’s profile still reference Litigation/Business/Class Action (from prior firm experience) rather than Personal Injury as primary
- Both profiles appear unclaimed or not fully optimized
MODERATE Issues
Section titled “MODERATE Issues”-
Martindale-Hubbell — Helmick profile likely unclaimed
- URL: https://www.martindale.com/attorney/kristopher-helmick-168876154/
- Profile exists but appears to be auto-generated
- Mikhaylov does not appear to have a Martindale profile at all
-
Lawyers.com — Helmick profile exists, Mikhaylov missing
- URL: https://www.lawyers.com/las-vegas/nevada/kristopher-helmick-168876154-a/
- Helmick has a basic listing; claimed status and info accuracy unknown
- Mikhaylov has no Lawyers.com presence found
-
Avvo — Mikhaylov’s practice area description outdated
- Profile still references Litigation, Business, and Class Action as practice areas
- Should be updated to reflect Personal Injury, Wrongful Death, Car Accidents focus at Pacific West
MINOR Issues
Section titled “MINOR Issues”-
Super Lawyers — Helmick not listed
- Mikhaylov has a strong Rising Stars profile (2017-2025), but Helmick does not appear on Super Lawyers at all
- Consider whether Helmick qualifies for nomination
-
LinkedIn — personal profiles
- Mikhaylov has a LinkedIn profile (linkedin.com/in/kirill-v-mikhaylov-0747208a/)
- Helmick’s personal LinkedIn profile was not found in search results — may not exist or may be minimal
3. Unclaimed Profiles
Section titled “3. Unclaimed Profiles”| Platform | Attorney/Firm | URL | Priority |
|---|---|---|---|
| Avvo | Kristopher Helmick | https://www.avvo.com/attorneys/89111-nv-kristopher-helmick-4594346.html | HIGH |
| Avvo | Kirill Mikhaylov | https://www.avvo.com/attorneys/89101-nv-kirill-mikhaylov-4694948.html | HIGH |
| FindLaw | Kristopher Helmick | https://lawyers.findlaw.com/profile/view/4936116_1 | HIGH |
| Martindale-Hubbell | Kristopher Helmick | https://www.martindale.com/attorney/kristopher-helmick-168876154/ | MEDIUM |
| Lawyers.com | Kristopher Helmick | https://www.lawyers.com/las-vegas/nevada/kristopher-helmick-168876154-a/ | MEDIUM |
4. Missing Listings
Section titled “4. Missing Listings”High Priority — Should Create
Section titled “High Priority — Should Create”| Platform | Who | Submission Path | Difficulty | Est. Time |
|---|---|---|---|---|
| Justia | Both attorneys | https://lawyers.justia.com/new-profile — free profile creation | Easy | 15 min each |
| BBB | Firm | https://www.bbb.org/get-accredited — apply for accreditation | Medium | 1-2 weeks |
| Best Lawyers | Both attorneys | Peer nomination required; submit at bestlawyers.com | Hard | 3-6 months |
| FindLaw | Kirill Mikhaylov | Contact FindLaw to create/claim profile | Easy | 1-2 weeks |
| Martindale-Hubbell | Kirill Mikhaylov | https://www.martindale.com — claim or create free profile | Easy | 15 min |
| Lawyers.com | Kirill Mikhaylov | https://www.lawyers.com — create profile (linked to Martindale) | Easy | 15 min |
Medium Priority — Strategic
Section titled “Medium Priority — Strategic”| Platform | Who | Submission Path | Difficulty | Est. Time |
|---|---|---|---|---|
| Chambers and Partners | Firm | Editorial research-based; submit via chambers.com submissions | Hard | 6-12 months |
| Forbes Advisor | Firm | Editorial selection; no direct submission; build PR presence | Hard | Ongoing |
| National Trial Lawyers | Kirill Mikhaylov | Apply at thenationaltriallawyers.org — requires qualification | Medium | 1-3 months |
| NAOPIA | Kirill Mikhaylov | Apply at naopia.com — selection-based | Medium | 1-3 months |
| AAJ | Kirill Mikhaylov | Join at justice.org/membership | Easy | 1 week |
| Super Lawyers | Kristopher Helmick | Nomination-based; ensure nomination is submitted annually | Medium | Annual cycle |
Lower Priority — Nice to Have
Section titled “Lower Priority — Nice to Have”| Platform | Who | Submission Path | Difficulty | Est. Time |
|---|---|---|---|---|
| Motor Vehicle Trial Lawyers Assoc. | Kirill Mikhaylov | Apply at mvtla.org | Medium | 1-3 months |
| Helmick LinkedIn personal profile | Kristopher Helmick | Create or optimize LinkedIn personal profile | Easy | 30 min |
5. Priority Action List
Section titled “5. Priority Action List”IMMEDIATE FIXES (Week 1-2) — Critical Issues
Section titled “IMMEDIATE FIXES (Week 1-2) — Critical Issues”-
Claim and correct Avvo profiles for BOTH attorneys
- Update addresses to 8180 Rafael Rivera Way Suite 200, Las Vegas NV 89113
- Update Helmick’s practice areas to Personal Injury (primary)
- Update Mikhaylov’s practice areas from Litigation/Business/Class Action to Personal Injury, Wrongful Death, Car Accidents
- Add firm name “Pacific West Injury Law” prominently
- Add photos, bio, and credentials
- Request client reviews on Avvo
-
Fix FindLaw profile for Kristopher Helmick
- Claim the profile at https://lawyers.findlaw.com/profile/view/4936116_1
- Change practice area from “Bankruptcy” to “Personal Injury”
- Update all contact and firm information
- This is actively sending wrong signals to search engines
-
Claim Martindale-Hubbell profile for Helmick
- Update practice areas, firm info, and contact details
- Add bio, photo, and credentials
QUICK WINS (Week 2-4) — Easy Submissions
Section titled “QUICK WINS (Week 2-4) — Easy Submissions”-
Create Justia profiles for BOTH attorneys
- Free at https://lawyers.justia.com/new-profile
- High-authority legal directory backlink
- Include complete bio, practice areas, education, bar admissions
-
Create Martindale-Hubbell profile for Mikhaylov
- Will auto-generate a Lawyers.com profile as well (same parent company)
- Include complete credentials and Pacific West Injury firm info
-
Create FindLaw profile for Mikhaylov
- Ensure correct practice area (Personal Injury) from the start
-
Claim/update Lawyers.com profile for Helmick
- Linked to Martindale — may auto-update when Martindale is claimed
-
Apply for BBB accreditation
- Builds trust signals; A+ rating visible in search results
- Submit at bbb.org for the Las Vegas office
STRATEGIC SUBMISSIONS (Month 2-3) — Association Memberships
Section titled “STRATEGIC SUBMISSIONS (Month 2-3) — Association Memberships”-
Submit Mikhaylov for National Trial Lawyers membership
- Helmick already has Top 100 and Top 40 Under 40
- Mikhaylov’s trial experience and Rising Stars history should qualify
-
Submit Mikhaylov for NAOPIA recognition
- Helmick already has Top 10 Under 40
- Mikhaylov’s credentials support a strong application
-
Enroll Mikhaylov in AAJ membership
- Helmick has been a member since 2017
- Simple membership join at justice.org
-
Nominate Helmick for Super Lawyers Rising Stars
- Mikhaylov has been Rising Stars 2017-2025
- Helmick’s credentials (NTL Top 100, Legal Elite, etc.) support nomination
- Annual nomination cycle — check deadline
-
Submit firm for U.S. News Best Law Firms ranking
- Firm page exists but ranking status unclear
- Requires at least one Best Lawyers-recognized attorney OR firm submission
- Consider Best Lawyers peer nomination first
MONITORING ITEMS (Ongoing)
Section titled “MONITORING ITEMS (Ongoing)”-
Monitor Google Business Profile
- Currently strong at 5.0 stars with 755+ reviews
- Continue review generation strategy
- Ensure Seattle office also has a separate GBP listing
-
Monitor Yelp profile
- Currently active with 53+ reviews
- Respond to all reviews (positive and negative)
- Ensure photos and info stay current
-
Track Best Lawyers and Chambers nominations
- These are long-cycle editorial processes
- Build case through peer nominations annually
- Best Lawyers requires peer review; Chambers requires editorial submission
-
Ensure NAP consistency across all directories
- Firm name: “Pacific West Injury Law” (not variations)
- Address: 8180 Rafael Rivera Way Suite 200, Las Vegas NV 89113
- Phone: (702) 602-4878
- Audit all listings quarterly for consistency
-
Seattle office directory presence
- Most listings currently reflect Las Vegas only
- Consider creating separate directory profiles for the Seattle office (3625 Woodland Park Ave N Suite 101, Seattle WA 98103) on Avvo, Yelp, Google Business, and Washington State Bar listings
Summary Statistics
Section titled “Summary Statistics”| Metric | Count |
|---|---|
| Total platforms audited | 20 |
| Firm/attorney present | 14 |
| Confirmed claimed profiles | 4 (GBP, Yelp, LinkedIn, Super Lawyers-Mikhaylov) |
| Likely unclaimed profiles | 5 (Avvo x2, FindLaw, Martindale, Lawyers.com) |
| Completely missing listings | 6 (Justia x2, BBB, Best Lawyers, Chambers, FindLaw-Mikhaylov) |
| Profiles with incorrect info | 3 (FindLaw-Helmick wrong practice area, Avvo x2 wrong ZIP) |
| Highest priority actions | 3 (Avvo claims, FindLaw fix, Martindale claim) |
Audit conducted March 29, 2026. Findings based on web search results and publicly available directory data. Some profile details (exact Avvo ratings, Martindale peer ratings, exact review counts) require direct page access for full verification. A manual spot-check of each profile URL is recommended to confirm claimed/unclaimed status and complete data accuracy.