Forbes Advisor Criminal
Forbes Advisor Criminal Defense & DUI Inclusion Campaign Clients: The Defense Firm (K. Ryan Helmick) + Pitaro & Fumo (Osvaldo Fumo) Prepared: 2026-03-29
1. Target URLs and Current State
Section titled “1. Target URLs and Current State”Target URLs
Section titled “Target URLs”| Page | URL | Practice Area | Target Attorney |
|---|---|---|---|
| Criminal Defense | https://www.forbes.com/advisor/legal/criminal-defense/best-criminal-defense-lawyers-las-vegas/ | Criminal Defense | K. Ryan Helmick (primary), Osvaldo Fumo (secondary) |
| DUI | https://www.forbes.com/advisor/legal/dui/best-dui-lawyers-las-vegas/ | DUI | Osvaldo Fumo (primary), K. Ryan Helmick (secondary) |
Current Page State (from PWI playbook research, March 2025)
Section titled “Current Page State (from PWI playbook research, March 2025)”- Criminal Defense page: Written by Sarah Edwards. Reviewed by Jeffrey Johnson.
- DUI page: Written by Laura Kuhl. Reviewed by Jeffrey Johnson.
- Both pages carry “Audited & Verified” dates from 2024 and disclose a joint advertising program funded by participating attorneys.
- Forbes Advisor states their legal team “regularly updates” methodology-based legal content and list pages can be updated as inputs change.
- Neither K. Ryan Helmick nor Osvaldo Fumo currently appears on either page based on available research.
- Only do work that can plausibly affect these exact pages.
- No generic PR campaigns.
- No “Forbes mention” campaigns.
- No third-party vendor unless they can tie deliverables to these exact URLs in writing.
- Official Forbes Advisor channels come first.
- Every outreach must have a next step, owner, and follow-up date.
2. Methodology and Criteria Analysis
Section titled “2. Methodology and Criteria Analysis”How Forbes Advisor Ranks Attorneys
Section titled “How Forbes Advisor Ranks Attorneys”Forbes Advisor describes its process as conducting in-depth research then “score and rank” via an “objective methodology.” The methodology section on these list pages states a “mathematical module” weighs information to calculate ratings. Their legal ranking methodology page references the following types of factors:
| Factor Category | Detail |
|---|---|
| Active business license / bar status | Active bar membership, no discipline, year admitted |
| Practice area expertise | Demonstrated focus aligned to the page category |
| Ethics / disciplinary history | Clean bar record required |
| Client reviews | Third-party review scores and volume from credible platforms |
| Professional recognitions | Peer-reviewed awards and rankings (Super Lawyers, Best Lawyers, etc.) |
| Experience and case history | Years of practice, notable case results |
| Education | Law school, additional training |
| Office presence | Physical office in the target geography |
Key Takeaway
Section titled “Key Takeaway”The pitch only matters insofar as it supplies missing inputs to their model and reduces reviewer friction. This is not a storytelling PR exercise. It is a data submission formatted to their scoring schema.
What Triggers a Page Refresh
Section titled “What Triggers a Page Refresh”- New data inputs (e.g., a methodology-fit dossier submission)
- Scheduled internal audits
- User feedback or correction requests
- Forbes Advisor states articles “may be updated more frequently depending on the attorneys or services”
3. Attorney Dossier Summaries (Formatted to Forbes Page Schema)
Section titled “3. Attorney Dossier Summaries (Formatted to Forbes Page Schema)”Attorney 1: K. Ryan Helmick — Criminal Defense (primary) + DUI (secondary)
Section titled “Attorney 1: K. Ryan Helmick — Criminal Defense (primary) + DUI (secondary)”| Field | Detail |
|---|---|
| Full Name | K. Ryan Helmick |
| Firm | The Defense Firm |
| Office Address | 8180 Rafael Rivera Way, Suite 205, Las Vegas, NV 89113 |
| Phone | 725-286-0002 |
| Website | thedefensefirm.com |
| Bar Status | NV Bar #12769, Active since 2012 |
| Law School | Thomas Jefferson School of Law, J.D. |
| Undergraduate | UNLV, B.S. Criminal Justice |
| Practice Areas | Criminal Defense (exclusive focus), DUI/DWI, Murder/Homicide, Sex Crimes, Domestic Violence, Drug Offenses, Federal Offenses |
| Years in Practice | 14 (since 2012) |
| Recognitions | Super Lawyers Rising Stars (2021, 2022, 2025); National Trial Lawyers Top 100 (2023, 2024, 2025); LVRJ “Best Criminal Defense Attorney of Las Vegas” (2022); Avvo Client’s Choice (2016, 2017, 2019) |
| Notable Cases | State v. Kerlus (murder charges dismissed); State v. Harlan (1st degree murder trial); State v. Telles (Jeff German murder case, briefly retained); State v. Johns (teen murder case) |
| Media | Featured on A&E “Accused: Guilty or Innocent?” Season 4; Author, “The Defense Begins” (Amazon) |
| Other | Member, Office of Appointed Counsel (life sentence cases since 2012); Ombudsman, Police Fatality Fact-Finding Review Board; Trained at Trial Lawyers College (Gerry Spence) |
| Reviews | Google: 4.9 stars / 362 reviews; Avvo: 72 of 73 reviews are 5-star |
Why This Attorney Fits (Criminal Defense Page): K. Ryan Helmick has practiced exclusively criminal defense in Las Vegas since 2012 and has handled high-profile murder cases covered by the Las Vegas Review-Journal, including the Kristina Kerlus case (all charges dismissed) and the Robert Telles case (murder of LVRJ reporter Jeff German). He holds current Super Lawyers Rising Stars (2025) and National Trial Lawyers Top 100 (2023-2025) designations. His Google review profile (4.9/362) and Avvo record (72 of 73 five-star reviews) demonstrate sustained client satisfaction. He was featured on A&E’s national true crime series.
Why This Attorney Fits (DUI Page): Helmick has practiced DUI defense since establishing his firm in 2012 (his early practice operated under the “702 TRAFFIC” brand focused on DUI and traffic defense). He holds National Trial Lawyers Top 100 and Super Lawyers Rising Stars designations with DUI listed as a primary practice area across all directory profiles.
Attorney 2: Osvaldo E. Fumo — DUI (primary) + Criminal Defense (secondary)
Section titled “Attorney 2: Osvaldo E. Fumo — DUI (primary) + Criminal Defense (secondary)”| Field | Detail |
|---|---|
| Full Name | Osvaldo E. Fumo |
| Firm | Pitaro & Fumo, Chtd. |
| Office Address | 601 Las Vegas Blvd. South, Las Vegas, NV 89101 |
| Phone | (confirm with client) |
| Website | fumolaw.com |
| Bar Status | NV Bar #5956, Active since 1996 |
| Federal Admissions | U.S. District Court, District of Nevada; U.S. Court of Appeals, Ninth Circuit |
| Law School | Whittier College School of Law, J.D. (1995) |
| Undergraduate | University of San Diego, B.A. (1987) |
| Practice Areas | Criminal Defense (misdemeanors through capital murder), DUI Defense, Personal Injury, Ethics/Professional Liability |
| Years in Practice | 30 (since 1996) |
| Recognitions | Super Lawyers (2019-2025, 7 consecutive years); AV Preeminent (Martindale-Hubbell); Best Lawyers (listed); Defender of the Year 2019 (Nevada Attorneys for Criminal Justice); Consumer Advocate of the Year 2019 (Nevada Justice Association); Access to Justice Outstanding Service Award 2006 (State Bar of Nevada); Adjunct Professor of the Year 2021 (UNLV Boyd School of Law); Avvo “Superb” rating; Client Champion 2025 (Martindale-Hubbell) |
| Memberships | NACDL Life Member; AAPDA Member and Course Instructor; Litigation Counsel of America Fellow; American Bar Association |
| Notable Background | Former Nevada State Assemblyman, District 21 (2016-2020); Adjunct Professor, UNLV Boyd School of Law (Trial Advocacy, Pretrial Criminal Litigation, Opening Statements & Closing Arguments); Former member of O.J. Simpson defense team (appeal) |
| Media | Profiled by Nevada Independent, Las Vegas Review-Journal, Las Vegas Sun; Endorsed by Senator Harry Reid (2020) |
Why This Attorney Fits (DUI Page): Osvaldo Fumo has defended DUI cases in Las Vegas for 30 years (since 1996) and is a member and course instructor for the American Association of Premier DUI Attorneys, where he teaches advanced-level DUI defense techniques. He holds 7 consecutive Super Lawyers selections (2019-2025), an AV Preeminent peer review rating, and the 2019 Defender of the Year award from Nevada Attorneys for Criminal Justice. As an adjunct professor at UNLV Boyd School of Law, he teaches trial advocacy and criminal litigation courses, providing an academic credential uncommon among DUI practitioners.
Why This Attorney Fits (Criminal Defense Page): Fumo has handled cases from traffic citations through capital murder in both state and federal courts, including Ninth Circuit appellate work. His 30-year career, Super Lawyers streak, AV Preeminent rating, Defender of the Year recognition, NACDL Life Membership, and legislative background as a two-term Nevada State Assemblyman (where he served on the Judiciary Committee) demonstrate deep expertise and public service commitment to criminal justice.
4. Contact Map
Section titled “4. Contact Map”Tier 1: Official Forbes Advisor Inboxes (highest priority)
Section titled “Tier 1: Official Forbes Advisor Inboxes (highest priority)”| Contact | Channel | Purpose |
|---|---|---|
| Forbes Advisor Partnerships | partners@forbesadvisor.com | Joint advertising program inquiry; ask about paid participation on the exact target URLs |
| Forbes Advisor Editorial | editors@forbesadvisor.com | Methodology-fit dossier submission; ask for data input requirements and correction workflow |
Tier 2: Internal Forbes Advisor Legal Leadership
Section titled “Tier 2: Internal Forbes Advisor Legal Leadership”| Contact | Role | Channel | Relevance |
|---|---|---|---|
| Valerie Catalano, J.D. | Managing Editor, Legal (Forbes Advisor) | editors@forbesadvisor.com + Forbes author page (LinkedIn icon) + Muck Rack: muckrack.com/valerie-catalano | 10/10 — internal legal editor with active publishing |
| Victoria Pearce | Former Staff Editor, Legal (Forbes Advisor Legal team) | editors@forbesadvisor.com + Forbes author page + Muck Rack: muckrack.com/victoria-pearce-1 + LinkedIn (UK-based) | 10/10 — core legal team member |
Tier 3: Page-Specific Authors
Section titled “Tier 3: Page-Specific Authors”| Contact | Role | Page Tied To | Channel | Relevance |
|---|---|---|---|---|
| Sarah Edwards | Contributor; wrote the Las Vegas Criminal Defense page | Criminal Defense | Forbes Advisor author page + Muck Rack: muckrack.com/sarah-edwards-1 | 7/10 — wrote the page, but inclusion changes likely controlled by Legal editorial process |
| Laura Kuhl | Contributor; wrote the Las Vegas DUI page | DUI | Forbes Advisor author page | 7/10 — wrote the page, same caveat as above |
| Jeffrey Johnson | Reviewer for both Las Vegas pages | Both | Forbes Advisor author page | 6/10 — reviewer role |
Tier 4: Active Legal Vertical Editors and Contributors
Section titled “Tier 4: Active Legal Vertical Editors and Contributors”| Contact | Role | Channel | Relevance |
|---|---|---|---|
| Evan Coleman | Staff Editor, Auto Accident/Legal hub; active 2025 | Forbes author page (LinkedIn icon) + editors@forbesadvisor.com | 8/10 — staff editor in the vertical, closer to workflow than freelancers |
| Tamara Armstrong | Contributor; wrote criminal defense and DUI list pages for other Nevada cities | Forbes Advisor author page (LinkedIn icon) | 6/10 — contributor in the same vertical and geography |
Official Forbes Partnership Inquiry
Section titled “Official Forbes Partnership Inquiry”| Contact | Channel | Purpose |
|---|---|---|
| Forbes Marketing/Partnership | forbesinfo.forbes.com/marketing-contact-2024 | Broader partnership inquiry form with budget bands |
5. Outreach Strategy
Section titled “5. Outreach Strategy”Track 1: Partnerships (Primary, Fastest)
Section titled “Track 1: Partnerships (Primary, Fastest)”Goal: Determine whether paid participation in the joint advertising program can result in inclusion or visibility on the exact target URLs.
Key questions for partners@forbesadvisor.com:
- “Do these specific Las Vegas pages accept participating attorney placements as part of the joint advertising program?” (paste both URLs)
- “Is inclusion in the attorney list ever sold, or is it exclusively methodology-driven?”
- “If sold, what is the inventory model: fixed slots, rotation, exclusivity, minimum term, and the disclosures shown on-page?”
- “What is required for eligibility and verification, and what is the SLA from contract to live placement?”
- “We have two attorneys across two categories (criminal defense and DUI). Can they participate simultaneously?”
Budget anchor: Use the monthly retainer as an anchor, but be prepared that Forbes partnership programs often run higher. Their inquiry form includes budget bands from under $25k to $250k+.
Track 2: Editorial (Secondary, Durability + Legitimacy)
Section titled “Track 2: Editorial (Secondary, Durability + Legitimacy)”Goal: Supply missing data inputs to their scoring model and request consideration under their ranking methodology.
Key questions for editors@forbesadvisor.com:
- “What data sources do you use to build the initial attorney universe for a city category, and what is the correction workflow if an eligible firm is missing?”
- “Do you accept attorney-submitted verification packs (bar status, awards, representative case outcomes) for consideration under your methodology?”
- “What triggers a refresh of a specific city list page?”
- “We have prepared methodology-aligned dossiers for two Las Vegas attorneys (one criminal defense, one DUI) formatted to your on-page schema. What format makes review easiest?”
Why Both Tracks Matter
Section titled “Why Both Tracks Matter”- The partnership track is the fastest and most direct path because the pages disclose a participating attorneys program.
- The editorial track de-risks reputation and builds a durable case for inclusion based on methodology fit.
- Running them in parallel maximizes the chance that at least one path yields movement.
Outreach Principles
Section titled “Outreach Principles”- Lead with evidence, not hype. Replace opinion with proof.
- Reference the exact page URL in the first two lines of every message.
- Ask only page-relevant questions.
- Do not spray the same pitch to everyone; tailor each message to the contact’s role.
- After three clean touches with no response, stop unless the thread is warm.
6. Day-by-Day Execution Timeline (First 10 Business Days)
Section titled “6. Day-by-Day Execution Timeline (First 10 Business Days)”Day 1 (Monday)
Section titled “Day 1 (Monday)”Lock scope and send official outreach
- Confirm exact target URLs with client
- Assign one owner for outreach, one for asset prep
- Create tracking sheet with fields from Section 8
- Finalize dossiers: strip hype language, verify every claim has a source link, write Forbes-style “why this attorney fits” paragraphs
- Confirm Fumo’s phone number with client
- Confirm Fumo’s bar complaint resolution with client
- Send Email #1 to partners@forbesadvisor.com (partnership inquiry, both attorneys, both URLs)
- Send Email #2 to editors@forbesadvisor.com (methodology-fit dossier submission, both attorneys, both URLs)
- Log both sends with timestamps
Day 2 (Tuesday)
Section titled “Day 2 (Tuesday)”Start direct outreach to page-specific contacts
- Contact Sarah Edwards (Criminal Defense page writer) via LinkedIn or Muck Rack with a short, page-specific message
- Contact Laura Kuhl (DUI page writer) via available channels
- Attempt to reach Valerie Catalano via LinkedIn (reference editors@ email for context)
- Attempt to reach Victoria Pearce via LinkedIn
- Tighten any weak claims in dossiers based on overnight review
- Log all sends
Day 3 (Wednesday)
Section titled “Day 3 (Wednesday)”Follow up and expand within page path
- Follow up with any official inbox that did not confirm receipt
- Send second-touch messages to direct contacts who did not respond (shorter, tighter subject line)
- Contact Evan Coleman (staff editor in the legal vertical) via LinkedIn
- Contact Jeffrey Johnson (reviewer of both pages) if contact info is available
- Check whether any page-linked writers/editors have newer public contact routes
Day 4 (Thursday)
Section titled “Day 4 (Thursday)”Push for outcomes
- Follow up on all unanswered Day 1-2 sends
- Route around silence by using alternate channels (email vs LinkedIn, or vice versa)
- Push for one of these outcomes from any respondent: confirmation of criteria, confirmation of process, or confirmation of next reviewer
- Update tracker by URL
Day 5 (Friday)
Section titled “Day 5 (Friday)”Decision day on message quality
- Review every outreach thread
- Cut anything that reads like PR; re-send only the strongest version
- Escalate warm conversations with the full dossier
- Lock next-week priorities: keep only contacts tied to these pages or this legal vertical
- Drop any contact or path that cannot influence the exact URLs
- Queue Monday follow-ups for every warm or unanswered thread
Days 6-7 (Monday-Tuesday of Week 2)
Section titled “Days 6-7 (Monday-Tuesday of Week 2)”Third-touch follow-ups
- Third-touch follow-up on warm threads
- Re-send to official inboxes if prior emails were ignored
- Ask for specific missing-input requirements if no criteria were shared
- Refresh dossiers based on any feedback received
- Contact Tamara Armstrong (contributor who wrote other NV city criminal/DUI pages) as a routing resource
- Update tracker: no movement / in review / needs more data / dead end
Days 8-10 (Wednesday-Friday of Week 2)
Section titled “Days 8-10 (Wednesday-Friday of Week 2)”Double down or pivot
- Double down on contacts that replied; send any requested corrections, proofs, or formatted summaries
- Keep one thread per URL clean and current
- Remove any path that is not moving the exact URLs forward
- If partnership track has traction: advance to rate card / contract discussion
- If editorial track has traction: submit any additional data inputs requested
- If no path is moving: assess whether to pause and wait for the next refresh cycle, or shift focus to adjacent Forbes Advisor pages (Henderson, North Las Vegas, or category-adjacent pages)
- End-of-Week-2 decision: continue, pivot to adjacent pages, or hold
7. Outreach Copy
Section titled “7. Outreach Copy”Email A: Partnership Inquiry (to partners@forbesadvisor.com)
Section titled “Email A: Partnership Inquiry (to partners@forbesadvisor.com)”Subject: Participating attorney inquiry — Las Vegas criminal defense and DUI pages
Hi,
We represent two Las Vegas criminal defense and DUI attorneys and are interested in your joint advertising program for participating attorneys on these specific Forbes Advisor pages:
- https://www.forbes.com/advisor/legal/criminal-defense/best-criminal-defense-lawyers-las-vegas/
- https://www.forbes.com/advisor/legal/dui/best-dui-lawyers-las-vegas/
K. Ryan Helmick (The Defense Firm) — NV Bar #12769, admitted 2012. Super Lawyers Rising Stars (2021, 2022, 2025). National Trial Lawyers Top 100 (2023-2025). High-profile murder defense including cases covered by the Las Vegas Review-Journal. Featured on A&E’s “Accused: Guilty or Innocent?” Google: 4.9 stars / 362 reviews.
Osvaldo E. Fumo (Pitaro & Fumo) — NV Bar #5956, admitted 1996. Super Lawyers 2019-2025 (7 consecutive years). AV Preeminent (Martindale-Hubbell). 2019 Defender of the Year (NACJ). NACDL Life Member. AAPDA member and course instructor. Adjunct Professor, UNLV Boyd School of Law. Former Nevada State Assemblyman (2016-2020).
We have complete methodology-aligned dossiers for both attorneys ready to submit in whatever format works best for your team.
Our questions:
- Do these Las Vegas pages accept participating attorney placements?
- What is the participation model (inventory, terms, eligibility requirements)?
- What is the timeline from application to live placement?
Happy to schedule a call or provide the full dossiers immediately. Thank you.
[Signature]
Email B: Editorial / Methodology-Fit Submission (to editors@forbesadvisor.com)
Section titled “Email B: Editorial / Methodology-Fit Submission (to editors@forbesadvisor.com)”Subject: Methodology-fit data for Las Vegas criminal defense and DUI pages
Hi,
We are writing regarding two specific Forbes Advisor legal list pages:
- https://www.forbes.com/advisor/legal/criminal-defense/best-criminal-defense-lawyers-las-vegas/
- https://www.forbes.com/advisor/legal/dui/best-dui-lawyers-las-vegas/
We believe two Las Vegas attorneys may be missing from your data universe for these pages and have prepared structured dossiers aligned to the data fields your methodology uses.
K. Ryan Helmick (The Defense Firm) — Criminal defense exclusively since 2012. NV Bar #12769. Super Lawyers Rising Stars (2025). National Trial Lawyers Top 100 (2023-2025). High-profile murder defense covered by LVRJ. Featured on A&E. 4.9 Google rating across 362 reviews.
Osvaldo E. Fumo (Pitaro & Fumo) — Criminal defense and DUI since 1996. NV Bar #5956. Super Lawyers 2019-2025 (7 consecutive). AV Preeminent. 2019 Defender of the Year. NACDL Life Member. AAPDA instructor. UNLV Boyd adjunct professor. Former state legislator.
We have full verification packs for both attorneys covering bar status, awards with source links, case history, client review summaries, and office details — all formatted to match your on-page schema.
Our questions:
- What is the correct workflow to submit attorneys for methodology review on these specific pages?
- Do you accept verification packs from attorney representatives?
- What triggers a refresh of these city-specific list pages?
We are happy to submit the dossiers in whatever format reduces review friction. Thank you.
[Signature]
Email C: Direct Outreach to Page Writer (Sarah Edwards — Criminal Defense page)
Section titled “Email C: Direct Outreach to Page Writer (Sarah Edwards — Criminal Defense page)”Subject: Las Vegas criminal defense page — potential missing attorney
Hi Sarah,
I saw you wrote the Forbes Advisor “Best Criminal Defense Lawyers in Las Vegas” page. I represent K. Ryan Helmick of The Defense Firm, a Las Vegas criminal defense attorney who may fit your methodology:
- NV Bar #12769, exclusively criminal defense since 2012
- Super Lawyers Rising Stars (2021, 2022, 2025)
- National Trial Lawyers Top 100 (2023-2025)
- Defended high-profile murder cases covered by the Las Vegas Review-Journal (Kerlus, Harlan, Telles)
- Featured on A&E “Accused: Guilty or Innocent?”
- 4.9 Google rating / 362 reviews
I have a full data pack ready. Could you point me to the right process or reviewer for submitting an attorney for consideration on this page?
Thank you, [Signature]
Email D: Direct Outreach to Page Writer (Laura Kuhl — DUI page)
Section titled “Email D: Direct Outreach to Page Writer (Laura Kuhl — DUI page)”Subject: Las Vegas DUI page — potential missing attorney
Hi Laura,
I saw you wrote the Forbes Advisor “Best DUI Lawyers in Las Vegas” page. I represent Osvaldo E. Fumo of Pitaro & Fumo, a Las Vegas DUI defense attorney who may fit your methodology:
- NV Bar #5956, practicing since 1996 (30 years)
- Super Lawyers 2019-2025 (7 consecutive years)
- AV Preeminent (Martindale-Hubbell)
- 2019 Defender of the Year (Nevada Attorneys for Criminal Justice)
- NACDL Life Member; AAPDA member and course instructor
- Adjunct Professor, UNLV Boyd School of Law (trial advocacy)
- Former Nevada State Assemblyman (2016-2020, Judiciary Committee)
I have a full data pack ready. Could you point me to the right process or reviewer for submitting an attorney for consideration on this page?
Thank you, [Signature]
LinkedIn DM Version (Short — for any direct contact)
Section titled “LinkedIn DM Version (Short — for any direct contact)”Hi [Name], I represent a Las Vegas [criminal defense / DUI] attorney who I believe fits the Forbes Advisor methodology for [paste exact URL]. I have a complete data dossier ready. Could you point me to the right person or process for submitting an attorney for consideration on that specific page? Happy to share the full pack. Thanks.
8. Tracker Fields
Section titled “8. Tracker Fields”| Field | Description |
|---|---|
| URL | Exact Forbes Advisor target URL |
| Practice Area | Criminal Defense or DUI |
| Attorney | K. Ryan Helmick or Osvaldo E. Fumo |
| Contact Name | Person contacted |
| Contact Role | Writer, Editor, Managing Editor, Partnerships, etc. |
| Channel | Email, LinkedIn, Muck Rack, official inbox |
| Date Sent | Date of outreach |
| Message Version | Email A, B, C, D, or LinkedIn DM |
| Last Reply Date | Date of most recent response |
| Next Follow-Up Date | Scheduled follow-up |
| Status | Drafting / Sent / Replied / Follow-up Due / Blocked / Closed |
| Blocker | What is preventing progress |
| Proof Requested | What specific data or proof the contact asked for |
| Notes | Any relevant context |
9. Success Definition
Section titled “9. Success Definition”Success is not a generic Forbes mention.
Success is movement toward inclusion on one or more of these exact target URLs:
- https://www.forbes.com/advisor/legal/criminal-defense/best-criminal-defense-lawyers-las-vegas/
- https://www.forbes.com/advisor/legal/dui/best-dui-lawyers-las-vegas/
Measurable outcomes (in order of value):
Section titled “Measurable outcomes (in order of value):”- Attorney listed on the page — name, firm, and data appear in the ranked attorney list on one or both target URLs
- Participating attorney placement — visibility on or adjacent to the page via the joint advertising program
- Confirmed under review — Forbes Advisor editor or writer confirms the attorney dossier has been received and is in the review queue for the next page refresh
- Criteria obtained — Forbes Advisor provides specific data input requirements or methodology criteria that allow us to optimize dossiers for the next refresh cycle
- Correct routing confirmed — We have a named person and workflow for submitting attorneys to these specific pages
Adjacent wins (valuable but not primary KPI):
Section titled “Adjacent wins (valuable but not primary KPI):”- Inclusion on nearby Forbes Advisor Legal pages (Henderson, North Las Vegas, or category-adjacent pages like “Best Lawyers for Drug Charges” or similar)
- Confirmation that dossier data has been ingested into Forbes Advisor’s attorney database even if not yet published
What is NOT success:
Section titled “What is NOT success:”- A generic Forbes.com contributor article or BrandVoice placement
- A Forbes Councils membership
- A mention on a page that is not one of the two target URLs (unless it is a directly adjacent Forbes Advisor Legal page in the same cluster)
- Any vendor claiming “Forbes placement” that cannot contractually specify the exact URL
Appendix A: Cut List
Section titled “Appendix A: Cut List”Delete these from the working process:
- Generic Forbes feature campaigns
- Prestige-only PR vendors
- Any route that cannot influence the exact target URLs
- Any outreach not tied to a page owner, page writer, legal editor, or official Forbes Advisor inbox
- Pay-to-play “guaranteed Forbes” vendors (Baden Bower, GetOnForbes, S99 PR) unless they can contractually warrant placement on the exact target URLs
Appendix B: Adjacent Forbes Advisor Pages Worth Targeting (Phase 2)
Section titled “Appendix B: Adjacent Forbes Advisor Pages Worth Targeting (Phase 2)”If the primary campaign stalls or succeeds and the client wants to expand:
| Page | URL | Attorney Fit |
|---|---|---|
| Best Criminal Defense Lawyers Henderson, NV | (if exists in Forbes Advisor) | Helmick (nearby geography) |
| Best DUI Lawyers Henderson, NV | (if exists in Forbes Advisor) | Fumo |
| Best Criminal Defense Lawyers North Las Vegas, NV | (if exists in Forbes Advisor) | Helmick |
| Best Lawyers for Drug Charges Las Vegas | (if exists in Forbes Advisor) | Helmick, Fumo |
Stacking inclusion across multiple Forbes Advisor Legal pages in the same geographic cluster reinforces entity validity and increases the likelihood of appearing in AI-generated answers that cite Forbes Advisor as a source.
Appendix C: Questions Every Outreach Should Answer
Section titled “Appendix C: Questions Every Outreach Should Answer”- Does this exact URL accept submissions, corrections, or methodology-fit updates?
- If an attorney is missing, what proof is needed for review?
- Who owns updates for this page?
- What format makes review easiest?
- What triggers a page refresh?
Appendix D: Disclosure and Risk Notes
Section titled “Appendix D: Disclosure and Risk Notes”K. Ryan Helmick
Section titled “K. Ryan Helmick”- 2013 misdemeanor: Helmick was arrested for inadvertently bringing a handgun into the Regional Justice Center. Pleaded no contest, paid fines, no bar discipline. Prepare a factual one-liner if surfaced during Forbes review.
- Thomas Jefferson School of Law closed in 2021 (after Helmick graduated and passed the bar). Not a negative reflection on the attorney but may require context.
- “Lawyer of the Year” (2024, 2025): awarding organization unidentified. Do not include in Forbes submission until confirmed.
Osvaldo Fumo
Section titled “Osvaldo Fumo”- 2021-2022 State Bar complaint: Related to comments about a Nevada Supreme Court justice. No public discipline found, bar status appears active. Confirm resolution with client before submission. If resolved favorably, this is a non-issue. If pending, assess risk before including in Forbes dossier.
- Whittier Law School closed in 2017 (after Fumo graduated). Not a negative reflection.
- Political history (Assembly, Supreme Court race, DA race): Net positive for credibility in this context but keep political framing neutral in Forbes submissions.