Overview

What This Is

This is the centralized workspace for all content-level research, PR strategy, directory management, and competitive intelligence across our law firm clients. Everything the team needs to execute — attorney dossiers, structured bios, directory audits, competitor profiles, campaign plans, outreach templates, and standard operating procedures — lives here.

What belongs here: Attorney research, credibility audits, bios, directory and reputation work, PR and editorial outreach, competitive intelligence, campaign strategy, SOPs, and reusable prompts.

What doesn’t belong here: Technical SEO (handled in Ahrefs/Semrush), website code, PPC campaigns, or client billing.

How Content Is Organized

Section	What’s in it
Clients	One section per client with sub-pages for bios, dossiers, campaigns, and competitors
SOPs	Standard operating procedures — how to do the work (PR outreach, onboarding, tracking, approvals, reviews)
Prompts	Reusable AI prompt templates for research and strategy (run in Claude Code or ChatGPT)
Templates	Fillable forms and checklists (client intake, submission packs, outreach emails, QA)

Client Folders

Each client section contains:

Bios — Publication-ready attorney bios built from verified dossier data only
Dossiers — Deep credibility research with source citations and confidence labels on every fact
Campaigns — Active campaign plans and audits (Forbes Advisor, Best Lawyers, directory audits, etc.)
Competitors — Individual profiles for each competing firm with directory presence, reviews, strengths, and weaknesses

How to Use This

Browse — use the sidebar to navigate by client, then drill into bios, dossiers, campaigns, or competitors
Search — use the search bar to find anything across all clients and docs
Add content — drop a new .md file in the right directory with Starlight frontmatter and it auto-appears in the sidebar
Run research — use the prompts in Claude Code to generate new dossiers, bios, audits, or competitor profiles
Onboard a new client — run the client-onboarding-orchestrator prompt in Claude Code and it handles everything

Confidence Labels

All dossiers and research files use a consistent labeling system so everyone reads the data the same way:

Label	Meaning
Verified	Confirmed in official sources (bar records, court filings) or consistent across 2+ professional sources
Likely accurate	Found in one professional source, no contradicting information
Not publicly verified	Found only in self-reported or low-authority sources
Not found	Searched for, could not locate in any source
Conflicting	Different sources report different values — each listed with its source
Needs client confirmation	Requires direct verification from the client or attorney
Needs manual research	Requires paywalled databases, PACER, or non-public records

Source Tiers

Research prioritizes sources in this order:

Tier 1 — Official: State bar records, court filings, government agency pages
Tier 2 — Professional: Law firm bios, verified directories (Super Lawyers, Best Lawyers, Avvo), university records
Tier 3 — Supplementary: Google Business Profile, news articles, social media, self-published content

Facts found only in Tier 3 sources are labeled Not publicly verified.

Adding a New Client

Create folders under src/content/docs/clients/[client-slug]/ with bios/, dossiers/, campaigns/, competitors/
Add an index.md with the client overview (use the client-readme template)
Run the client-onboarding-orchestrator prompt in Claude Code — it researches attorneys, builds dossiers, creates bios, runs audits, and analyzes competitors automatically
All generated files auto-appear in the sidebar