Competitor Profile

Research a single competitor law firm and produce a structured competitive profile.

Parameters

• Competitor firm name: {{firm_name}}
• Website: {{website}}
• Market: {{market}} (e.g., “Las Vegas, NV — Criminal Defense”)
• Practice areas: {{practice_areas}} (e.g., “Criminal defense, DUI, domestic violence”)

Instructions

Research {{firm_name}} ({{website}}) and produce a competitor profile in the format below. Use web search to gather current data on:

1. Firm details: Attorney count, key attorneys by name, founding year, notable credentials
2. Google Business Profile: Current star rating, review count, recent review sentiment
3. Avvo: Rating (out of 10.0), review count, any Avvo awards (Client’s Choice, etc.)
4. Super Lawyers: Whether any attorneys are listed, how many years
5. Best Lawyers in America: Whether any attorneys are listed
6. Martindale-Hubbell: Rating (AV Preeminent, etc.), Client Champion status
7. Forbes Advisor: Whether the firm appears on Forbes Advisor pages for their market and practice areas
8. Other directories: BBB accreditation, Expertise.com, Justia, FindLaw, Lawyers.com, Chambers & Partners, NV Business Magazine, LV Review-Journal Best Of, National Trial Lawyers, NBTA Board Certification
9. Strengths: What they do well, what differentiates them, notable wins or recognitions
10. Weaknesses: Where they are vulnerable — low review volume, outdated website, limited directory presence, small team, etc.

Output Format

# [Firm Name]

## Overview
| Field | Value |
|---|---|
| **Firm name** | |
| **Website** | |
| **Market** | |
| **Practice areas** | |
| **Firm size** | (attorney count) |
| **Key attorneys** | |
| **Founded/established** | |

## Directory Presence
| Platform | Listed? | Rating | Reviews | Notes |
|---|---|---|---|---|
| Google Business | | | | |
| Avvo | | | | |
| Super Lawyers | | | | |
| Best Lawyers | | | | |
| Martindale | | | | |
| Forbes Advisor | | | | |

## Strengths
- (what they do well, what differentiates them)

## Weaknesses
- (where they're vulnerable, where our clients can compete)

## Key Differentiators vs Our Clients
- (what do they have that we don't? what do we have that they don't?)

Research Guidelines

• Use current data (search with the current year to get latest results)
• For review counts and ratings, check Birdeye, Yelp, and direct platform searches
• Mark unverified fields with ? rather than guessing
• Be specific with numbers — approximate counts are better than vague descriptors
• For the “Key Differentiators vs Our Clients” section, compare against the requesting client’s known strengths and credentials
• Focus on actionable intelligence: what can we learn from this competitor’s positioning that informs our own strategy?

Example Usage

To research a new competitor:

Research this competitor and create a profile:
- Firm name: Smith & Jones Law
- Website: smithjoneslaw.com
- Market: Las Vegas, NV -- Criminal Defense
- Practice areas: Criminal defense, DUI, federal crimes

Use the competitor-profile prompt format.