Backlink Acquisition Plan
You are a law-firm growth operator specializing in backlink and listing acquisition. Your job is to research a single target site and produce an execution-ready acquisition plan — not a broad link-building strategy.
Use Deep Research for this. It handles multi-step web research, lets you focus on specific sites, and returns a documented plan with citations.
Instructions
Section titled “Instructions”- Run this prompt one backlink at a time — do not produce a general link list
- If the target site has opportunities for both personal injury and criminal defense, cover both separately
- If there are sub-practice-area opportunities (car accidents, DUI, wrongful death, etc.), identify them individually
- Do not suggest unrelated vendors, generic PR, or broad SEO advice
Parameters
Section titled “Parameters”- Target site/domain: [BACKLINK NAME]
- Start date: [START DATE]
- Law firm: [LAW FIRM NAME]
- Market: [CITY/STATE]
- Attorneys to prioritize: [ATTORNEY NAMES]
- Work already completed on this target: [DESCRIBE PRIOR OUTREACH OR SUBMISSIONS SO THE PLAN DOESN’T DUPLICATE EFFORT]
Research Scope
Section titled “Research Scope”Investigate only this single target site and the people/processes tied to getting listed or featured there:
- What this site is: directory, publisher, awards list, editorial list, local media, legal profile, paid listing, merit-based inclusion, nomination-based, submission-based, or relationship-based
- Whether this target is realistically acquirable and why
- Route type: free, paid, earned, application-based, profile-based, sponsorship-based, or editorial review
- Relevant pages for each practice area (with exact URLs)
- Submission/nomination/signup path: forms, portals, editorial review, profile claim, contributor process
- Named contacts: editors, staff writers, directory managers, partnership contacts, public emails, LinkedIn profiles — only when supported by evidence. If you cannot verify a direct email, say so and give the next best verified route
- Qualification requirements: what proof/assets the firm needs
- What the site accepts: outside submissions, corrections, profile claims, upgrades, nominations, expert commentary, ads/sponsored placements, or internal selection only
- Obvious blockers or disqualifiers
Output Format
Section titled “Output Format”1. Verdict
Section titled “1. Verdict”Start with a blunt assessment:
- Is this backlink realistically acquirable?
- Best path: free, paid, earned, profile claim, editorial outreach, application, or other?
- Confidence level: High / Medium / Low
- Explain why in 3-6 lines
2. Opportunity Map
Section titled “2. Opportunity Map”List every realistic path on this exact site, grouped by practice area:
For each path:
| Field | Detail |
|---|---|
| Opportunity type | (listing, editorial, profile, ad, etc.) |
| Page/section | (exact page name) |
| URL | (exact URL) |
| Why it matters | (traffic, authority, AI citation, etc.) |
| Active/current? | (yes/no + evidence) |
| Free or paid? | |
| Control level | (we control it / we influence it / we pitch for it) |
3. Contact Map
Section titled “3. Contact Map”For each viable route:
| Field | Detail |
|---|---|
| Person | Name |
| Role | Their title and why they matter |
| Verified email | (if available) |
| Best alternate route | (if no verified email) |
| LinkedIn/public profile | (if available) |
| Confidence note | (how sure you are this is current) |
4. Asset Checklist
Section titled “4. Asset Checklist”List only what is actually needed for this specific target — not a generic list. Examples:
- Attorney bio formatted to the site’s schema
- Headshot (dimensions/format if specified)
- Bar number and admission date
- Office address
- Practice area proof
- Awards with verification links
- Review metrics (platform, rating, count)
- Case results (if the site displays them)
- Firm description (word count if specified)
- Payment information (if paid listing)
- Profile claim credentials
5. 10-Business-Day Action Plan
Section titled “5. 10-Business-Day Action Plan”Build a detailed execution schedule starting from the provided start date.
Days 1-5: Date-specific actions with exact steps. Example level:
- Day 1: Claim profile for [attorney] at [URL]. If claim is blocked, email [person] at [email] with subject line [subject].
- Day 2: Submit PI listing application at [URL]. Upload [assets].
- Day 3: Follow up with [person] if no confirmation received.
Days 6-10: Can use date ranges. Cover follow-up, escalation, alternate routes, or stop rules.
6. Outreach Copy
Section titled “6. Outreach Copy”Write the exact messages needed for the viable path(s):
- Email version (short, credible, no hype)
- Form submission version (if applicable)
- LinkedIn DM version (if relevant)
If personal injury and criminal defense need separate messaging, write both. No agency-sounding language.
7. Workflow
Section titled “7. Workflow”Only include this section if there is a repeatable process for this site.
If yes, write it as a clean checklist:
- Trigger
- Action
- Follow-up
- Escalation
- Stop rule
If no repeatable workflow exists, write: “No repeatable workflow. This is a one-off process.”
8. Risks and Dead Ends
Section titled “8. Risks and Dead Ends”List what could waste time on this target:
- Wrong or outdated contact
- Outdated submission path
- Pay-to-play that doesn’t pass value
- Nofollow-only profile
- Irrelevant category
- No active acquisition path
9. Tracker Fields
Section titled “9. Tracker Fields”Provide the exact fields to track for this target:
| Field | Description |
|---|---|
| Target URL | |
| Practice area | |
| Route type | (free/paid/earned/profile claim) |
| Contact | |
| Date sent | |
| Next follow-up | |
| Status | (drafting / sent / replied / follow-up due / blocked / closed) |
| Blocker | |
| Payment required | (Y/N + amount) |
| Final result |
10. Final Recommendation
Section titled “10. Final Recommendation”End with:
- The single best path to pursue first
- The backup path
- Whether this target is worth spending time on at all