Editorial Pitch
Use when pitching an attorney as a source or subject to an editor, journalist, or publication for editorial coverage (not directory listings).
Parameters
Section titled “Parameters”[PUBLICATION NAME]— name of the publication or outlet[JOURNALIST NAME]— name of the writer or editor[TOPIC]— the specific topic, article angle, or beat[ATTORNEY NAME]— full name of the attorney[FIRM NAME]— law firm name[CITY, STATE]— market[CREDENTIAL]— the credential most relevant to this topic[PROOF POINT]— one specific, verifiable fact that makes them credible on this topic
Subject line
Section titled “Subject line”Source: [CITY] [PRACTICE AREA] attorney available on [TOPIC]
Hi [JOURNALIST NAME],
I saw your coverage of [TOPIC] and wanted to suggest [ATTORNEY NAME] from [FIRM NAME] in [CITY, STATE] as a source.
[ATTORNEY NAME] is [CREDENTIAL] and [PROOF POINT].
Happy to arrange a quick call or provide a written statement on the topic. I can also send a full background pack with credentials and sources if helpful.
Best, [YOUR NAME] [YOUR EMAIL]
- Reference their specific work — not “I love your writing”
- One proof point, not a list of awards
- Offer both call and written statement — let them choose
- Do not attach anything unsolicited — offer to send
- Under 100 words if possible