Consolidated action checklist of directory fixes requiring manual login, profile claiming, or content correction across all clients. Organized by priority and platform.
Last updated: March 30, 2026
| # | Client | Attorney | Issue | Action Required |
|---|
| 1 | Fumo Law | Thomas Pitaro | Profile unclaimed, shows 0.0 rating | Claim profile at avvo.com; update bio, practice areas, photo. Highest single-impact fix across all clients. |
| 2 | Fumo Law | Julie Speraw | No Avvo profile exists | Create new profile at avvo.com. Requires bar number confirmation. |
| 3 | Pacific West | K. Ryan Helmick | ZIP code incorrect (89111, should be 89113) | Log in and update address to 8180 Rafael Rivera Way, Ste 205, Las Vegas, NV 89113 |
| 4 | Pacific West | Kirill Mikhaylov | ZIP code incorrect (89101, should be 89113) | Log in and update address to 8180 Rafael Rivera Way, Ste 200, Las Vegas, NV 89113 |
| 5 | Pacific West | Both attorneys | Practice areas outdated | Update to reflect current personal injury focus |
| # | Client | Attorney | Issue | Action Required |
|---|
| 6 | Pacific West | K. Ryan Helmick | Categorized as “Bankruptcy Lawyer” | Contact FindLaw support to change category to “Personal Injury” |
| 7 | Fumo Law | Thomas Pitaro | Lists “Family Law and Estate Planning” | Contact FindLaw support to change to “Criminal Defense” |
| # | Client | Attorney | Issue | Action Required |
|---|
| 8 | Fumo Law | Kendall Stone | Lists “Commercial Litigation” | Update practice area to “Criminal Defense” |
| 9 | Fumo Law | Julie Speraw | Lists “Commercial Litigation” | Update practice area to “Criminal Defense” |
| 10 | Fumo Law | Dustin Marcello | Wrong practice areas listed | Update to Criminal Defense, Personal Injury |
| # | Client | Attorney | Issue | Action Required |
|---|
| 11 | Pacific West | K. Ryan Helmick | Profile appears auto-generated/unclaimed | Claim profile; add bio, practice areas, photo, case results |
| # | Client | Attorney | Issue | Action Required |
|---|
| 12 | Pacific West | Both attorneys | Practice area descriptions outdated | Review and update all listed practice areas after address fix |
| # | Client | Attorney | Issue | Action Required |
|---|
| 13 | Fumo Law | Kendall Stone | Listed as “Partner” (should be Associate) | Update title to “Associate Attorney” |
| # | Client | Attorney | Issue | Action Required |
|---|
| 14 | Pacific West | Both attorneys | Not listed | Not currently eligible — focus on other directories first |
| # | Client | Attorney | Issue | Action Required |
|---|
| 15 | Fumo Law | Kendall Stone | Still shows “Deputy Public Defender” | Update to current role at Pitaro & Fumo |
| 16 | The Defense Firm | Branden K. Parent | No LinkedIn profile found | Create LinkedIn profile (blocked on bar confirmation) |
| # | Client | Attorney | Issue | Action Required |
|---|
| 17 | Pacific West | K. Ryan Helmick | Likely unclaimed, unknown rating | Claim and update profile |
| 18 | Fumo Law | Kendall Stone | Listed as “Partner” (should be Associate) | Update title |
| # | Client | Attorney | Issue | Action Required |
|---|
| 19 | The Defense Firm | K. Ryan Helmick | Two duplicate profiles (K. Ryan + Kirk Ryan, same ID #1651721) | Consolidate to one authoritative profile |
| # | Client | Attorney | Issue | Action Required |
|---|
| 20 | Fumo Law | Firm-level | Verify and optimize GBP | Ensure hours, photos, practice areas are current |
| 21 | Pacific West | Firm-level | Verify and optimize GBP | Ensure address reflects current 89113 location |
| # | Client | Platform | Action |
|---|
| 22 | Fumo Law | Yelp | No individual attorney profiles; consider encouraging reviews |
| 23 | Fumo Law | BBB | Verify “Osvaldo Fumo Chtd.” listing is current |
| 24 | Fumo Law | Super Lawyers | Re-submit Thomas Pitaro (selections lapsed after 2016) |
| 25 | Pacific West | Super Lawyers | Monitor for Mikhaylov eligibility |
| 26 | The Defense Firm | Martindale-Hubbell | Claim/update K. Ryan Helmick peer review rating |
- Avvo: Most profiles can be claimed by the attorney directly at avvo.com/claim. Firm staff can assist but the attorney must verify identity.
- FindLaw: Category changes typically require contacting FindLaw customer support; self-service editing may be limited.
- Martindale-Hubbell: Profile updates can be made at martindale.com/attorney-login. Practice area and title changes are self-service.
- Lawyers.com: Often syncs with Martindale-Hubbell. Fix Martindale first, then verify Lawyers.com reflects the change.
- LinkedIn: Only the attorney can update their own profile. Provide them with the exact changes needed.
| Priority | Total Items | Completed | Remaining |
|---|
| P1 — Critical | 10 | 0 | 10 |
| P2 — High | 4 | 0 | 4 |
| P3 — Medium | 7 | 0 | 7 |
| P4 — Low | 5 | 0 | 5 |
| Total | 26 | 0 | 26 |